When your users come to your website, you want them to feel as if everything works great, it’s intuitive, and as if you can read their mind. The first thing to do is research your audience and then test out different ideas based on the research.
Improve Your Load Speed
If your site takes less than a couple seconds to load, you’re golden. If it takes longer than a couple of seconds, people will not stick around to find out what is on your website. Likewise, if you’ve created software or other things for your audience it needs to work, and it should work fast if you want them to enjoy their user experience.
Optimize Your Menu Options
Too many choices will confuse visitors and probably make them not want to come back. Instead, lower your menu options on your homepage and use landing pages you’ve created especially for a particular audience to share with your audience in bios and elsewhere.
Use Leading Imagery
If you want your audience to look at something, lead their eyes toward it with visuals and directional imagery like arrows – or even a winding road that seems to point toward where you want them to go.
Don’t Forget Internal Linking
After every blog post or article your audience reads, they should be led via internal linking under the blog post, or even within the last paragraph of the post. Tell them that if they loved this information, they’ll love this other information too.
Check Your Sign-Up Process
Periodically review your sign-up process and the technology that exists to see if you can make the sign-up process simpler. For example, you can deliver a freebie to your audience without the double opt-in process, even though they’re going to be added to your list by adding the request for permission on the sign-up form.
Double Check Your Checkout Process
Go through checkout as if you’re a customer so that you can ensure that it runs smoothly, doesn’t ask for too much information, and puts the customer’s needs before your needs. The smoother the process is, the more likely it is that your customer will finish the transaction – and you’ll cut down on abandoned carts.
The Fewer Steps the Better
Remember that the fewer steps your viewer and potential customer needs to take, the better. If something can be accomplished in one click, that’s how it needs to be done.
Ask for Feedback
If you already have an audience, set up an autoresponder to poll your customers within a few days of purchase about how they felt about the website, the process, and so forth. Incentivize them with a coupon or a free product.